Terms of Service
Last updated: 10 May 2026. Please read these terms carefully before using CallNudge. By signing up or using the service, you agree to be bound by them.
1. About CallNudge
CallNudge is a missed-call answering service provided by CallNudge Ltd, a company registered in England and Wales. The service answers calls diverted from your existing phone number, collects the caller's details, and delivers a summary to you by SMS, WhatsApp, or email.
In these terms, "we", "us", and "our" refer to CallNudge Ltd. "You" and "your" refer to the business customer who has signed up for the service. "Callers" means third parties who telephone your business number and are diverted to CallNudge.
2. Eligibility
CallNudge is intended for use by businesses operating in the United Kingdom. By signing up, you confirm that:
- You are at least 18 years old
- You are signing up on behalf of a legitimate business
- You have the authority to enter into this agreement on behalf of that business
- The phone number you divert to us is a number you are authorised to use
3. The pilot offer
New customers may be eligible for a 30-day free pilot. During the pilot:
- The service is provided free of charge for the first 30 days from the date your account is activated
- No payment card is required to start the pilot
- All standard service features are available during the pilot period
- The pilot is available to new customers only - one pilot per business
- We reserve the right to withdraw or modify pilot availability at any time for new sign-ups
At the end of the pilot period, you will be notified by email. Your service will not automatically continue to a paid subscription without you actively choosing to do so. If you do not subscribe, your account will be deactivated and your data will be retained for 30 days before deletion.
4. Subscription and payment
If you choose to continue after the pilot, the standard subscription price is £49 per month plus VAT, covering one phone line. This is billed monthly in advance.
- Annual billing is available at a discounted rate - contact us for details
- Prices are shown exclusive of VAT unless stated otherwise
- We reserve the right to change our pricing with at least 30 days written notice to active subscribers
- Payments are processed securely by our payment provider. We do not store your full card details
- If a payment fails, we will notify you and attempt to collect payment again. Continued non-payment may result in suspension of the service
5. Cancellation
You may cancel your subscription at any time. There are no minimum contract periods and no cancellation fees.
- To cancel, log in to your dashboard and follow the cancellation steps, or email us at hello@callnudge.co.uk
- Cancellation takes effect at the end of your current billing period - you will continue to have access to the service until that date
- We do not offer refunds for partial months unless we have failed to provide the service
- On cancellation, your data will be retained for 30 days and then deleted, unless we are legally required to keep it for longer
We may also cancel or suspend your account if you breach these terms, use the service for unlawful purposes, or repeatedly fail to make payment.
6. What we provide
We will use reasonable skill and care to provide the CallNudge service, including:
- Answering calls diverted to your CallNudge number during the hours agreed at setup
- Collecting the caller's name, phone number, and reason for calling
- Delivering a written summary to you by your chosen method (SMS, WhatsApp, or email)
- Sending an acknowledgement text to the caller on your behalf, where applicable
- Providing access to call summaries and transcripts via your account dashboard
- UK-based onboarding support and customer service during UK business hours
7. What we do not guarantee
The CallNudge service relies on telephone networks, third-party infrastructure, and AI transcription technology. While we work hard to provide a reliable service, we cannot guarantee:
- 100% uptime or uninterrupted availability
- That every call diverted to us will be answered successfully
- That transcripts or summaries will be perfectly accurate in every case - they are AI-generated and may contain errors
- That callers will always provide accurate information
Call summaries are provided to help you follow up with callers. You remain responsible for verifying details with callers before acting on them.
8. Your responsibilities
As a CallNudge customer, you agree to:
- Set up call diversion correctly on your phone or landline, following our guidance
- Ensure your callers are aware that unanswered calls may be handled by an automated assistant - for example, through your voicemail greeting or business website
- Comply with all applicable laws when using the service, including data protection law
- Not use the service for any unlawful, abusive, or fraudulent purpose
- Not attempt to reverse-engineer, copy, or resell any part of the service
- Keep your account credentials secure and notify us immediately if you suspect unauthorised access
You are the data controller for your callers' personal data. You are responsible for ensuring you have a lawful basis to collect and use that data, and for handling any data subject requests from your callers.
9. Limitation of liability
To the extent permitted by law, our total liability to you for any claim arising from or related to the service is limited to the total fees you have paid to us in the three months immediately before the claim arose.
We are not liable for:
- Loss of profit, revenue, business, or contracts
- Loss of anticipated savings
- Loss of data or information
- Any indirect or consequential loss
- Losses caused by events outside our reasonable control (including network outages, power failures, or acts of government)
Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded under English law.
10. Intellectual property
All intellectual property rights in the CallNudge platform, software, and branding belong to CallNudge Ltd. You are granted a limited, non-exclusive, non-transferable licence to use the service during your subscription.
Call summaries and transcripts generated by the service are provided to you for your business use. You own the underlying content (the caller's words), but the format and delivery of summaries remains our intellectual property.
11. Changes to the service and these terms
We may update or change the service and these terms from time to time. For material changes, we will give you at least 30 days notice by email. Continued use of the service after the notice period means you accept the updated terms.
If you do not accept a change, you may cancel your subscription before it takes effect and receive a pro-rata refund for any unused portion of a paid month.
12. Governing law
These terms are governed by the laws of England and Wales. Any disputes arising from or related to these terms or the service shall be subject to the exclusive jurisdiction of the courts of England and Wales.
13. Contact us
If you have any questions about these terms, please get in touch: